Experts studying the labor market say in the next few years young people who prefer to call themselves Generation Y will constitute 50% of the total workforce in the world. Unlike their predecessors, they want a more fulfilling experience when they start their careers which complements their digital and open lifestyles. In short, they want their jobs to be an extension of their personal lives. Research shows that this new breed of workers wants their workplace to be an environment where they can showcase their creative talents, feel a sense of loyalty to organization they work for and make a positive contribution. In fact, they regard these factors to be equally significant as attractive paychecks and other monetary benefits.
Crowdsourcing Platform – Benefits crowdsourcing in the area of employee engagement
Business experts explain that for organizations need an effective innovation strategy in order to be successful in world that may have fewer valuable resources. By utilizing various crowdsourcing tools for improving employee engagement, these establishments can enjoy the following advantages:
1.Valuable feedback
Business organizations must realize that the people they employ as members of their workforce are a very important resource when it comes to obtaining valuable information about their markets. These employees can help the establishments they work for open effective lines of communication with their various external stakeholders in such an environment. This goes a long way in developing better relationship between the two groups. In fact, these corporate enterprises must accept the fact that their employees are their most reliable spokespersons for the brand products they sell to the public.
2.Digital experience
The effective use of a crowdsourcing platform and other similar campaigns can help corporate enterprises to attract resourceful, intelligent and creative members of Generation Y in their workforce. These young people regard the transparency, the internet and various social media networking channels to be an integral part of their lives. They want their employment lives to be an extension of this digital experience.
3.Idea generation
In the near future, businesses who do not create an environment within their organization where their employees can share their ideas on how to improve efficiency will lose out in the marketplace. This is the reason why many organizations establishing intra- multidisciplinary communities for these young employees and highlighting operating challenges to improve analytical abilities.
4.Ownership and a sense of responsibility
Young employees today want more than just an occupation that pays them a good salary unlike previous generations. They want to make positive contributions to the organizations they work for, ideas they feel very strong about and get the recognition they deserve when it comes to implementing them. This is the reason why they usually very eager to participate in the social responsibility initiatives the establishment they work for undertake.
Experts say members of Generation Y will take necessary steps to radically change the workplace. Business organizations need to use an effective crowdsourcing platform to harness the creative talents, intelligence and skill set of this young workforce to remain competitive in the market. Otherwise, these establishment will not be able to survive in this environment.
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