Let us have a detailed look at the top technological trends of 2018 that are boosting the popularity of customer relationship management software:
- The Age of Social CRM – Social media has surely created a huge splash in the corporate arena in the last decade, and the next new driving trend on the horizon is social CRM. This novel technological concept helps companies to optimize and harness the power of social networking sites to meet customer requirements and drive the sales pipeline. Social CRM Software are a novel solution that enables companies to interact with existing and potential customers to gauge critical information about their purchase behavior and opinions. Many businesses have fully embraced social CRM technology to quickly resolve customer issues and form strong virtual connections, thereby enhancing brand presence and reputation!
- Omni Channel Approach- It is a hyper-digitalized era, and customers are now follow multimodal methods of communication with their loyal organizations. Today’s customers are aware and demand that companies are responsive through a multitude of different channels to cater to their anticipated requirements. Modern CRM software systems have the ability to unify many channels and provide clients a consistent customer experience that is highly flexible, user-friendly and agile. So, do not waste any more time thinking- invest in the best CRM Software to collaborate your mobile marketing, sales campaigns and customer communication in a structured manner!
- IoT Integration – Internet of Things is the current buzzword and this novel technology has surely taken over the software landscape in the current year! Most CRM solutions are now integrated with IoT, and thereby have full access to real-time data about consumer preferences, behavior, and purchase history. The partnership of IoT technology with CRM tools provides a relevant and more meaningful customer experience, due to constant availability of information that leads to deeper marketing insights hence improves Performance Management Software. Make sure to move towards revolutionary customer relationship marketing software systems in the coming year – it will definitely lead to a vast jump in all your vital performance parameters!
- Mobile CRM Suites- As the corporate ecosystem moves towards more and more mobile handheld devices, one of the biggest changes in CRM tools is that it is now increased mobile in nature! Mobile CRM technology facilitates team members to remain in touch with customers even when they are away from their worksite or office, and they can access vital client information on the move. Mobile CRM software strengthens coordination, inter-departmental communication and organizational responsiveness to external market changes. So harness the power of mobile CRM solutions to create empowering seamless customer experiences across multiple device screens!
Bottom Line
2018 has already seen a highly noticeable increase in the adoption of customer management software, and the figures are expected to rise in the times to come. CRM technology is set on a growth path, and these trends are sure to make global companies actively participate in its evolution story!
Author Bio– Nidhi Raghuvanshi is a Software Analyst at SoftwareSuggest. She is very enthusiastic and optimistic towards his work. He loves to dig deep into various HR Software and Project Management Software. He loves to dig deep into various categories software.
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