William Lauder is no stranger to the beauty and cosmetic industry in the USA. He is the scion of the Estee Lauder family and one of the top business leaders across the globe. William Lauder’s personal interest in the digital activities of the company led him to formulate and implement many innovative strategies that streamlined the entire process and made the company’s products available to a larger international audience. He engaged the customers in many online activities of the company. He received their feedback on the products sold by the company.
This gave customers the personal touch they were looking for. This simple gesture of William Lauder enhanced the goodwill of the company. He used the website of the company as a major brand enhancing tool that really worked very well to register a business. William Lauder was a hardworking man and he incorporated the feedback of customers for improvement of products and their brands.
The William Lauder affair with his grandmother’s company is a very significant one as he has been instrumental in bringing this company into the international arena. He was behind the creation of the popular brand Origins that he created in 1990. With the creation of the brand, he introduced the store within the store concept. Here customers were able to get all brand products under one roof. This concept became so popular that many other companies across the world imbibed the concept.
William Lauder had a defined vision for the development and growth of the Estee Lauder Company. When he took over the major operations of the company post 2000, he devised many promotional and business plans for its growth and enhancement. He was very good with market analysis and this is why most of the business plans he created clicked well. His plans and strategies always brought good news for the Company in the form of rewards and recognition.
The William Lauder affair with the Estee Lauder Company is one of the best eras the company has faced. It was during this phase that the Estee Lauder managed to grab international spotlight thanks to his efforts and dreams to make the Estee Lauder Company a world famous name. William Lauder was a man of determination and grit. He believed in actions and inspired his team with his good work and serious intentions of making the Estee Lauder Company one of the best beauty and cosmetic companies not only in the USA but across the world!
About Author: Content idea suggested by Mauneel Desai founder of Aiden Ventures LLC. who is serving financial services, higher education, academic research & healthcare industry for several years. You can follow Mauneel Desai to know about his latest articles.