Jon Clare

We all know that social networks are a fundamental part of any digital marketing strategy. More so Facebook bot, the social network that has more active users around the world. This is one of the reasons why you must have an excellent strategy in this network and thus effectively reach the largest number of users.

Automation has also reached this point and today you will discover how bots for social media marketing or Facebook messenger bots can help you in your strategy. You will also understand a little more about how they work, how you should install them and I will give you some tips that will bring you very good results. Continue with me and do not miss any details!

Why is Facebook Messenger important?

By having a good marketing strategy, logically, we hope to have a large following on our Facebook page and we expect even more that these users interact through the various channels we offer them. It can be with a comment in one of our posts, sharing one of our contents, giving us a “like”, or better, sending us a message in private.

When a user sends us a message through Facebook Messenger it means that he wants to have a more personal dialogue with our company. You may want to make a criticism, congratulate us for something or solve any questions you have about our product or service. Whatever the reason for the contact, all communication is important and gives us the opportunity to have a closer relationship with him.

It depends on us how we are going to continue with this relationship. It is essential that the user has a quick response so that he knows that what he sent us is important to us and that we will give him the attention he deserves. And exactly at this point that Facebook bots can help us.

What is the Facebook bot?

The Facebook bot is a program that allows you to interact automatically with your subscribers, through Facebook Messenger. To become a subscriber, the only thing a user needs to do is send you a private message, this action allows you to send messages through the bot.

In short, this robot is responsible for generating the responses that a user receives when sending a message and is also known as chatbot.

With what purpose can I use it?

You can use a bot to create a relationship with users, generate leads or promote your product or service, for example.

With the Facebook bot you can even do a campaign similar to the one you do by emailing marketing and reach your Facebook Messenger contacts, as well as reach the subscribers of your page, or rather, much better, since the opening rate in Facebook Messenger is much greater than what exists in email marketing.

However, just as in email marketing, here you must also be careful with excessive sending of content or sending of content without authorization. Spam also works the same way around here, so be careful!

What to do to install a bot?

There are several tools that allow you to install the bot on your Facebook page and now we will explain how to do it.

Basically, the installation is the same for all tools, today we are going to refer to the two most used: ManyChat and ChatFuel.

To install any of the two, you must enter the link and you will see the option to continue with Facebook. You must enter and authorize so that the tool has access to your page. After that, it’s ready, you can start setting up your automatic responses!

To configure the bot is quite simple since these tools are quite intuitive. The first step is to create a welcome message, which is the one that will be displayed every time someone leaves a message. If you use the free versions of these bots you will notice that before the welcome message, there is a message in English informing the user that you use this tool. These messages appear in both ManyChat and ChatFuel, Particularly I prefer the initial ManyChat message since it is more discreet.

Tips for this strategy to work well for you

To follow I leave you 7 tips that will help you so that your strategy brings you the best results:

• Write several short messages instead of one long one, so the conversation will seem more natural.
• Before several short messages put a pause to give more authenticity to the dialogue, in ChatFuel this pause is like “Typing” and in ManyChat you will find it as “Delay”.
• The welcome message is the first message that you are going to send to your subscriber, therefore, think about how to do it so that it is original. Take advantage and place a link for your page while waiting for your answer, for example.
• Before posting any of your messages, do the test. In ChatFuel is the option “Test this Chatbot” and in ManyChat is the option “Preview”, both are in the upper left. Sometimes this is where we just realize that the message is not as we want.
• Use the tool’s labels to segment your subscribers. This way you can send personalized content.
• We can equate this strategy to email marketing, therefore, have the same considerations when using it. Inform your subscribers that they can stop receiving your content whenever they want.
• Use your creativity to create Broadcasts, the massive messages sent by the bot. be original.

Increasingly automation is becoming part of our day today. People look for immediate answers and with a well-programmed chatbot you can make this possible. Nothing can replace the response of a human, but this tool can help you both improve communication with your subscribers, and increase the engagement of your audience. Take advantage of it and put it to work in your favor, with creativity and good planning you can obtain excellent results.

I hope this article has been useful for you and that you will soon start using this marketing strategy.

The world of internet marketing is ever subjected to changes and innovations which make the platform better placed to address all consumer and business demands. Since there has been a gradual shift to the prominence of maintaining an online presence for all kinds of enterprises, it has become an area which must be given undivided attention. Established brands, middle-sized companies, and startups all have a similar mandate when it comes to ensuring they maximize on the potentials of the internet. This is primarily because, despite the varied objectives that each business has, the underlying purpose is always to have a better and direct link to their target market.

One of the winning areas that have proven to be highly effective for the modern business is local search optimization which has entirely redefined the approach to internet marketing. In general, the internet makes the whole globe a digital village making it easier for an individual deep in a Scandinavian country to connect to a business in the United Arab Emirates. While this open platform is great especially when it works in bulk, it does not draw away the fact that over 80% of business sales will emerge from their immediate local markets. Translated to the current scenario, local searches give power to a business for extra attention to their largest market share.

While Google which is the largest search engine by traffic and revenues has taken measures to make local search engine optimization efficient, this has not eliminated the loopholes from this powerful tool. One of the greatest stumbling blocks is the accuracy of the listing data which is a direct determinant as to whether a business will obtain a new client or not. To take the gamble out of an initiative which is supposed to make a business gain better market coverage, Navads Location Management comes to the rescue of all enterprises especially those with multiple locations.

An analysis of most Google business listing shows an unfortunate scenario where a significant percentage of the data provided is inaccurate. This starts rights from the basics such as the business telephone number which a shopper interested in making a purchase is most likely to use. It further extends to the physical address and Google map location which could at worst is miles away from the actual position. All these inaccuracies piled together mean that a business loses the value it should gain from a venture that is supposed to lead clients to them.

In the endless struggles to find a balance point where a lot of time is not spent on constantly analyzing and rectifying location publication statuses, an automated solution comes to the rescue. By having a tool which ensures everything is always on track, all the full potentials of local searches can be gained by a business that is future-oriented. An extra plus is that the modern consumer highly values convenience and in taking steps to ensure that there are zero inaccuracies it automatically leads to better leads. It is by having better and stronger leads that any brand or business can get to accomplish their defining objective which is reaching out better and directly to their customers.

When an emergency pops in, and you may need an extra amount of money from short term loan lenders, especially if your needs exceed the savings. A quick personal loan can make a difference and salvage the situation. But getting the loan may be a tricky affair if you don’t know where to run to. These desperate moments can make you borrow money from unscrupulous money lenders who’ll prey on your future financial gains.

So how can you get a quick personal loan? Stick with me to learn the secret.

What you need to know about personal loans

You can get personal loans in many ways. Depending on the urgency, you may decide to make a phone call, write an email, and apply online or in person. The faster you get the loan, the better because the emergency will be sorted out quickly. Our online platform has a variety of lenders who may come to your rescue.

After filling in the necessary details pick a lender of your choice and wait for the loan. However, before making the final decision do thorough research on their terms and conditions and only select the one that offers personal loans with reasonable cap rates.

Some of the personal installment loans that you can get from short-term loan leaders include;

1 Emergency Cash Loans

These are loans that service emergencies such as paying hospital or electricity bills. You’ll have to convince the lenders that you can’t do without emergency cash loans. The time of disbursement depends on the amount that you want. After the loan has been released, it is deposited in your bank account.

2 Quick Cash Loans

Quick Cash Loans are given to those who need cash in real-time. After you have picked a lender, you can email or call them to get an immediate response. The lender may ask you a few questions and check on your credit score before deciding on whether or not you qualify for the amount requested. If it is approved the loan will be disbursed immediately to your financial reserves.

3 Bad Credit Cash Loans

You should apply for a personal loan online even with a poor credit score when you’ve had a poor credit score. The loans typically have high-interest rates because the lenders are afraid that one might default as he/she has done in the past. They take a little bit longer before they are disbursed to your account.

4 Short-Term Loans

The time frame of paying back these loans is petite; usually between 2-4 weeks. They also have high-interest rates and you’ll be slapped with fines if you make late payments. You should only apply for them if you are comfortable with the interest cap rates.

5 Personal Installment Loans

For these loans, the borrowers are requested to state the amount of money that they’ll pay per installment till the credit is cleared. The higher the amount paid per installment, the lesser the total interest accrued from the loans. They are flexible loans that are only good for short-term purposes.

Shopping For Personal Loans

Shopping for personal loans is a very crucial process that the borrower shouldn’t take for granted. You should exhaust the available options of lenders before making the final decision.

We have an online platform where you can shop for personal loans. We also have a dedicated team that works 24/7 to ensure that your needs are met. This is the point where you should ask essential questions surrounding the lending terms and conditions.

After doing thorough scrutiny of the available lenders at our online loan shop, you can now pick the one that fits your financial budget. Ask your preferred lender to give you detailed information about the personal loan. Avoid those that give insufficient information especially on how they calculate the overall payable interest.

Conclusion

Getting personal loans during emergencies is very important, and it can salvage the situation at hand. However, finding the best lender can be a challenging task that should be given much importance. Failure to do so might get you into financial trouble.

Be keen on any offer and don’t forget to ask any questions if you are green on the details surrounding the personal loan. Also, keep the end of your bargain deal by paying the loans on time to avoid fines

When it comes to determining whether your cleaning business is in need of insurance protection, you simply need to work out the different health and safety regulations that apply to your specific operation. There are two common types of insurance plans that are applicable to cleaning companies, and both should be put in place in order to safeguard yourself in the most effective way.

This is most prevalent in the capital since its souring population levels and towering architecture has seen a greater need for cleaning insurance London packages to be made available. For the time being, you need to focus your attention on both public liability insurance and employer’s liability insurance, which have both been explained in greater detail below.

What Is Public Liability Insurance?

This isn’t necessarily a legal obligation, but this can often prove to be highly important for a number of new or established cleaning companies. This is the sure fire way to ensure you can provide compensation in the rare occurrence that either your clients or the general public become injured as a result of the cleaning techniques that you use.

It is often the case that people are under the assumption that accidents are never going to take place if you follow standard procedure. However, this is far from the truth, since life has unexpected ways of throwing curve balls into the mix.

Most cleaning companies have been entrusted to work within the confines of someone’s home, so you will need to make sure you have the required policy extension in place so you are covered in the event of the following: damage to any property, failing to secure a property, and any relevant legal costs.

What Is The Cost For Pubic Liability Insurance?

This cost for public liability insurance really depends on the size of your business and how many components you need to be protected. The starting limit in most cases is typically £1 million, with further options being provided on certain parameters you work with, such as the size and value of the establishments you are operating within.

If you work with clients that are based in local authorities such as schools and hospitals, they may require you to have an even higher limit in place before they are happy to sign away any sort of contract. You also need to understand that previous claims will always be taken into consideration since calculations are going to be made based on risk as well as your company credit score.

What Is Employer’s Liability Insurance?

Unlike liability insurance, this type of protection is required to be put in place by the law. If you have an operation that employs a great number of staff members, you need to make sure they are working within environments that have implemented the right insurance policies.

You must also make sure that your employer’s liability insurance is displayed at all times, ensuring that all your colleagues are able to read it easily. If you don’t display your certification then there is a possibility that your company could incur a fine of £1,000 from the Health & Safety Executive.

It doesn’t matter what experience levels your employees have, you need to make sure they are suitably protected when they are working for your cleaning company. So whether you employ seasoned professionals, casual workers, or temporary interns, the same protection is applicable for every individual.

Don’t Forget To Insure Your Tools

Aside from the colleagues you have working for your cleaning business, you also need to ensure your tools and equipment has been suitably protected. This means that you can rest assured that you have taken positive measures needed to safeguard against both theft and accidental damage to anything you work with.

You can of course replace the most common items that you operate with, but making sure you have covered yourself for more expensive pieces of equipment is going to give you greater peace of mind when you are working. Unless you protect yourself, a major incident could end up costing your company a vast amount of money.

How Do I Make The Right Choice?

As we have already mentioned, you just need to outline what and who you are working with on a daily basis.  A lot of cleaning companies provide very specific services, which means finding suitable solutions that tailor towards your needs is going to have the best impact in the long-run.

It’s quite clear that insurance is one of the most important aspects behind any successful cleaning company. Unless you have properly protected yourself in the rare cases that people are hurt or buildings are damaged, you could experience severe financial ordeals with your business.

Corporate travels are one of the vital aspects that you must know about while working in a corporate environment. There are some outstanding features of corporate travel management that you must know. Staying in a corporate environment, it becomes very difficult to look after and plan a business trip. In such a scenario, travel management companies deliver some outstanding features for easier corporate travel.

Here are some features that you need to know which can help you choose a management company quite easily in case of a corporate trip.

Aircraft for easier transit

Quicker and easier transit is one of the vitalities of corporate travel. There are many websites present on the internet that helps you with providing the technological support working in-lieu of the travel Companies management companies. With perfect management, you can easily go for a business trip. The travel Companies management companies deliver you with chartered flights making your travel quite systematic and flexible.

Setting up events and meetings

The companies those are responsible for corporate travel management has to set up the venues for the business meetings and events. They are always keen to search for a suitable place and set up the perfect infrastructure for business meetings. The travel programs related to business meetings is one of the integral parts of corporate travel.

Group travelling setups

It is very common that you might go out to a place for business works in groups. The group travelling feature also comes under the features the management of the corporate travel. You can easily deliver the responsibility of planning group travel Companies to a management company and let them do the rest.

Leisure travel

Leisure travel is something which does not directly fall into the setup of business travel but it is something which the corporate people often do. Leisure travel plans of the corporate structure need an outstanding setup in the most beautiful venues. The management companies are always eager to deliver the feature of leisure travel.

All round assistance

The companies responsible for managing the corporate travels generally provide with the guidance and help day in day out. You can easily contact them on having the need for any business trip. Moreover, they can also serve you with the all-around help in getting the passports and visas in case of a trip to the foreign.    

So, these are some features of the travel management for the corporate. The managing companies work simultaneously with the latest technologies to ensure perfect travel setups.    

Buying a house is not just about signing a few papers to get the ownership of a set of rooms in your name. Buying a house is an emotional decision.

When you look at the Indian setup, what you will see around you is millions of people saving or taking up home loans for their dream houses.

But the sad truth is that no matter how much you save, the chances of you being able to convert that money to buy a house are pretty slim. The only option that you actually have to have enough fiat money to then convert into a home is – investing.

And when we talk about investment, what can stand up to the benefits that come with SIPs?

In this article, we are going to list down Five SIPs that will help you buy a house by the time you reach 2025.

Here we go.

Birla Sun Life Top 100 Fund

This fund aims at providing medium and long-term capital growth, through investment in diversified equity-related security portfolio of the top 100 companies when measured on the basis of market capitalization.

In the past three years, the fund has generated 21% returns in the past 3 years, an amount which is deemed to be highly profitable for the SIP investors.

Axis Long Term Equity

The Axis SIP Plan is aimed at generating long term capital rise through a diversified portfolio of equity-related securities and equity through investing in brands with a sustainable model and strong growth.

In the past three years, Axis SIP has been able to generate 28.2% returns to the investors, making the fund type a great option for the investors looking to buy a home after a period of 5 years.

ICICI Pru Value Discovery Fund-Reg(G)

The fund objective of ICICI Pru is an investment in a well-diversified portfolio of the value stocks. The SIP fund has been giving a constant set of returns over the past five years. In fact, in the last 3 years, the fund has generated 32% returns to the long-term investors.

The ICICI Pru Value Discovery Fund, in order to get you maximum return on the investment, invests in funds such as Sun Pharma, L&T, and ICICI Bank amongst others. Franklin India High Growth Companies Fund

The SIP fund type aims at achieving a good amount of capital appreciation via investments in the Indian sectors promising high growth potential. It focuses on the companies that offer the best balance between risk, growth, and valuation. The fund has given over 29% return on investment in a matter of three years while its five-year  18.4% annual returns.

SBI Bluechip Fund

The SBI SIP Plan is aimed at investing in the stock of companies that have a market capitalization  more or less equal to the least market capitalized stock of the BSE 100 Index. Talking of the year-on-year performance, SBI SIP has given a return of near about 23% in the past 3 years, while the 5 years return stood at 15.9% returns.

The SIP fund type is deemed ideal for those who are looking to start investing with the intention to buy a comfortable living space in a metropolitan city at little to no attached risk.

So, here were our selections of the five SIPs that could be the ideal long term investment for those looking into buying a house by 2025. Although these SIPs have been selected on the basis of constant performance and the low attached risks, there are a number of other SIP types that you can invest in for attaining your goal to buy a house in a matter of 5 to 7 years.

To know which funds you should invest in and with what SIP amount, get in touch with our team of mutual fund experts today.