Jon Clare

A second mortgage allows homeowners with an existing mortgage to borrow against the equity they’ve accrued in their property. Whether you prefer a lump-sum mortgage loan or the benefits of a home equity line of credit (HELOC), the uses of a second mortgage in Toronto are practically endless. Still, there are some uses that are more practical and popular than others. We’re here today to inform you of the most common reasons for people to take second mortgages out on their homes.

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Retirement may seem impossible with the economy on the decline. Nevertheless, if you are anxious about the monetary security of your retirement years, you have to be thoughtful about monetary retirement planning. Economic retirement planning is the primary step to safeguard that the lifestyle you are dreaming of at retirement will have an improved chance of becoming a realism.

[Read more…] about Start Your Financial Retirement Planning Now With Jeff Mohlman

One of the biggest challenges faced by entrepreneurs especially in the small businesses sector is raising enough funds to launch start-ups, drive new ventures and fuel business growth. Luckily, even with little or no assets, businesses owners have several viable funding options, from unsecured business loans to crowdfunding. Here is a look at the top five ways in which a business can source its funds. 

[Read more…] about Top 5 Ways To Fund Your Businesses

Most dog owners understand their responsibility to the larger public. They know it is their responsibility to keep their animals under control. A handful of owners do not share this sentiment. They have no trouble allowing their dogs to run wild. If you have been the victim of a dog attack, you do have legal options.

[Read more…] about The Best Legal Response To A Dog Attack

We all know that social networks are a fundamental part of any digital marketing strategy. More so Facebook bot, the social network that has more active users around the world. This is one of the reasons why you must have an excellent strategy in this network and thus effectively reach the largest number of users.

Automation has also reached this point and today you will discover how bots for social media marketing or Facebook messenger bots can help you in your strategy. You will also understand a little more about how they work, how you should install them and I will give you some tips that will bring you very good results. Continue with me and do not miss any details!

Why is Facebook Messenger important?

By having a good marketing strategy, logically, we hope to have a large following on our Facebook page and we expect even more that these users interact through the various channels we offer them. It can be with a comment in one of our posts, sharing one of our contents, giving us a “like”, or better, sending us a message in private.

When a user sends us a message through Facebook Messenger it means that he wants to have a more personal dialogue with our company. You may want to make a criticism, congratulate us for something or solve any questions you have about our product or service. Whatever the reason for the contact, all communication is important and gives us the opportunity to have a closer relationship with him.

It depends on us how we are going to continue with this relationship. It is essential that the user has a quick response so that he knows that what he sent us is important to us and that we will give him the attention he deserves. And exactly at this point that Facebook bots can help us.

What is the Facebook bot?

The Facebook bot is a program that allows you to interact automatically with your subscribers, through Facebook Messenger. To become a subscriber, the only thing a user needs to do is send you a private message, this action allows you to send messages through the bot.

In short, this robot is responsible for generating the responses that a user receives when sending a message and is also known as chatbot.

With what purpose can I use it?

You can use a bot to create a relationship with users, generate leads or promote your product or service, for example.

With the Facebook bot you can even do a campaign similar to the one you do by emailing marketing and reach your Facebook Messenger contacts, as well as reach the subscribers of your page, or rather, much better, since the opening rate in Facebook Messenger is much greater than what exists in email marketing.

However, just as in email marketing, here you must also be careful with excessive sending of content or sending of content without authorization. Spam also works the same way around here, so be careful!

What to do to install a bot?

There are several tools that allow you to install the bot on your Facebook page and now we will explain how to do it.

Basically, the installation is the same for all tools, today we are going to refer to the two most used: ManyChat and ChatFuel.

To install any of the two, you must enter the link and you will see the option to continue with Facebook. You must enter and authorize so that the tool has access to your page. After that, it’s ready, you can start setting up your automatic responses!

To configure the bot is quite simple since these tools are quite intuitive. The first step is to create a welcome message, which is the one that will be displayed every time someone leaves a message. If you use the free versions of these bots you will notice that before the welcome message, there is a message in English informing the user that you use this tool. These messages appear in both ManyChat and ChatFuel, Particularly I prefer the initial ManyChat message since it is more discreet.

Tips for this strategy to work well for you

To follow I leave you 7 tips that will help you so that your strategy brings you the best results:

• Write several short messages instead of one long one, so the conversation will seem more natural.
• Before several short messages put a pause to give more authenticity to the dialogue, in ChatFuel this pause is like “Typing” and in ManyChat you will find it as “Delay”.
• The welcome message is the first message that you are going to send to your subscriber, therefore, think about how to do it so that it is original. Take advantage and place a link for your page while waiting for your answer, for example.
• Before posting any of your messages, do the test. In ChatFuel is the option “Test this Chatbot” and in ManyChat is the option “Preview”, both are in the upper left. Sometimes this is where we just realize that the message is not as we want.
• Use the tool’s labels to segment your subscribers. This way you can send personalized content.
• We can equate this strategy to email marketing, therefore, have the same considerations when using it. Inform your subscribers that they can stop receiving your content whenever they want.
• Use your creativity to create Broadcasts, the massive messages sent by the bot. be original.

Increasingly automation is becoming part of our day today. People look for immediate answers and with a well-programmed chatbot you can make this possible. Nothing can replace the response of a human, but this tool can help you both improve communication with your subscribers, and increase the engagement of your audience. Take advantage of it and put it to work in your favor, with creativity and good planning you can obtain excellent results.

I hope this article has been useful for you and that you will soon start using this marketing strategy.

The world of internet marketing is ever subjected to changes and innovations which make the platform better placed to address all consumer and business demands. Since there has been a gradual shift to the prominence of maintaining an online presence for all kinds of enterprises, it has become an area which must be given undivided attention. Established brands, middle-sized companies, and startups all have a similar mandate when it comes to ensuring they maximize on the potentials of the internet. This is primarily because, despite the varied objectives that each business has, the underlying purpose is always to have a better and direct link to their target market.

One of the winning areas that have proven to be highly effective for the modern business is local search optimization which has entirely redefined the approach to internet marketing. In general, the internet makes the whole globe a digital village making it easier for an individual deep in a Scandinavian country to connect to a business in the United Arab Emirates. While this open platform is great especially when it works in bulk, it does not draw away the fact that over 80% of business sales will emerge from their immediate local markets. Translated to the current scenario, local searches give power to a business for extra attention to their largest market share.

While Google which is the largest search engine by traffic and revenues has taken measures to make local search engine optimization efficient, this has not eliminated the loopholes from this powerful tool. One of the greatest stumbling blocks is the accuracy of the listing data which is a direct determinant as to whether a business will obtain a new client or not. To take the gamble out of an initiative which is supposed to make a business gain better market coverage, Navads Location Management comes to the rescue of all enterprises especially those with multiple locations.

An analysis of most Google business listing shows an unfortunate scenario where a significant percentage of the data provided is inaccurate. This starts rights from the basics such as the business telephone number which a shopper interested in making a purchase is most likely to use. It further extends to the physical address and Google map location which could at worst is miles away from the actual position. All these inaccuracies piled together mean that a business loses the value it should gain from a venture that is supposed to lead clients to them.

In the endless struggles to find a balance point where a lot of time is not spent on constantly analyzing and rectifying location publication statuses, an automated solution comes to the rescue. By having a tool which ensures everything is always on track, all the full potentials of local searches can be gained by a business that is future-oriented. An extra plus is that the modern consumer highly values convenience and in taking steps to ensure that there are zero inaccuracies it automatically leads to better leads. It is by having better and stronger leads that any brand or business can get to accomplish their defining objective which is reaching out better and directly to their customers.